Just because it’s Sasquatch Repellent,
doesn’t mean it has to smell bad.

1938 Marketing Campaign – Keep Calm ’cause Bigfoot’s Gone

We were very pleased with our slogan “Keep Calm ’cause Bigfoot’s Gone”. Come to find out, the British government’s Ministry of Information copied our 1938 marketing campaign. Seeing that they used it in preparation for World War II, we did not discourage this repurposing. Unfortunately, this was not an isolated repurposing of our various branding and marketing efforts.

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